About William Yeoward
Called "A man of passion, humour and an endearing power of persuasion," by British House and Garden, Yeoward has a reputation as a stylemaker, retailer and designer of truly beautiful product for the home.
Among his peers, Yeoward is known to possess a rare combination of prolific creative talent coupled with a natural commercial flair. He is known for his sophisticated, elegant, and highly individual style. For those who are familiar with Yeoward's scope of work, he is a man who cares very much and strives tirelessly to perfect his trade.
According to Yeoward, "Comfort is the key to contentment and therefore good design must be practical, elegant and above all comfortable." His understanding of this concept can be viewed in every furniture, fabric, and crystal collection he creates.
William Yeoward is best known in America for his exquisite crystal, which was first shown in 1996 in London and was rewarded by British House and Garden magazine's "Best New Product" award. He quickly expanded his collections, becoming known as a premier designer of fabric, wallpapers, and rugs.